NJ TRANSIT LAUNCHES CUSTOMER COURTESY CAMPAIGN
Reminds Passengers to Stay Out Of #RudeZone
October 13, 2015
NEWARK, NJ —NJ TRANSIT is launching a multi-faceted customer courtesy campaign aimed at reminding passengers to mind their manners when riding trains, buses and light rail vehicles.
The six-week campaign, which is currently focused on our heavy rail customers, has several components including creative messages on social media, on-board postcards and posters as well as digital displays system-wide. The program campaign may extend to other NJ TRANSIT modes in future months.
“As we continue to listen to our customers, one thing we keep hearing them point out is common courtesy among fellow passengers,” said NJ TRANSIT Executive Director Veronique “Ronnie” Hakim said. “This campaign is a fun and subtle reminder that we’re all in this together and that manners matter when riding our system.”
The customer courtesy campaign will kick off Wednesday October 14th with the first of six creative messages. Each week will highlight a new theme. Customers will see postcards on seats containing a whimsical cartoon which reminds passengers by way of “Greetings from the Rude Zone.”
- PHONE BOOTH – You’ve heard this person telling the most intimate or boring details of their life “confidentially” at the top of their lungs.
- POTTY MOUTH – Language is a marvelous thing. It would be nice if people tried using words with more than 4 letters.
- EXCESS BAGGAGE – We’ve all got baggage; usually in our minds. But sometimes we have literal baggage. You’ve seen people using the aisles and seats of the train or bus like it’s the conveyor belt at the airport.
- TRAVELING DJ – You’ve seen this guy…at least you’ve heard him. He may have headphones on, but his tunes are leaking out of his head all over the bus or train.
- FOOT LOOSE – This person thinks they’re sitting in a lounge chair. The rule of thumb is: head up, feet down.
- COASTLINE CLIPPER – Personal grooming is important. But it’s best done at home. You’ve seen this guy trimming his nails, nasal hair, cleaning ear wax…yuck!
The campaign’s social media component will utilize such platforms as Facebook and Twitter to emphasize each week’s message. Customers will be able to join the conversation using the hashtag #RudeZone.
NJ TRANSIT has conducted similar courtesy campaigns in 2001-2002 and 2006-2007.
About NJ TRANSIT
NJ TRANSIT is the nation's largest statewide public transportation system providing more than 938,500 weekday trips on 257 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 165 rail stations, 62 light rail stations and more than 19,000 bus stops linking major points in New Jersey, New York and Philadelphia.