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COMMUTER TOOL KIT CREATED TO PROVIDE CUSTOMERS WITH TRANSIT INFORMATION
For Immediate Release: November 15, 2016
NEWARK, NJ -- NJ TRANSIT unveiled a new cohesive customer campaign today designed to bring attention to a variety of “tools” available to customers on how to obtain transit information for a better travel experience.
“The Commuter Tool Kit – The Tools You Need for a Better Travel Experience’’ is a colorful campaign designed for both the everyday commuter and visitor travelling on
NJ TRANSIT’s rail, bus, light rail and Access Link systems. Several key features such as the mobile app, trip planner, ticket purchase options, travel information and travel savings are highlighted in the campaign. The brochure is printed in both English and Spanish.
“NJ TRANSIT is always looking for ways to improve our day-to-day communications with customers, especially in providing real-time service information,’’ said NJ TRANSIT’s Executive Director Steven H. Santoro. “This campaign is a creative way to help educate customers of the many avenues NJ TRANSIT utilizes to make their travel easier and, in some cases, to showcase the potential savings available.”
The Commuter Tool Kit will be available in brochure form and on the NJ TRANSIT website, in digital displays and delivered through the agency’s social media channels.
About NJ TRANSIT
NJ TRANSIT is the nation's largest statewide public transportation system providing more than 938,500 weekday trips on 254 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 166 rail stations, 62 light rail stations and more than 19,000 bus stops linking major points in New Jersey, New York and Philadelphia.